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Headline:More style, substance and valueDate:21/01/2004
Source:FastSaloons.com   (Click Here for more details).News
   
Review:More style, substance and value for new Rover 75 range  
MG Rover Group launches a new design style for its highly-regarded Rover 75 Saloon and Tourer models. The design embraces a sharper-edged front and rear exterior appearance, a larger integrated radiator grille, halogen projector headlamps and three distinct trim identities.

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The new design style features three distinct trim identities, comprising Classic, Connoisseur and Contemporary, with SE derivatives and additional option packs that offer carefully tailored specifications across all points in the range. The established appeal of the Rover 75 range – with its unrivalled reputation as the definitive luxury premium Upper Medium saloon is further enhanced by the addition of the 'Contemporary' derivative theme, providing a younger, more modern interpretation of traditional Rover values. Other features include a selection of new alloy wheel designs and options like Personal Assist – Smartnav® voice navigation and concierge service.

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Rod Ramsay, Sales Operations Director, MG Rover Group, says: 'These new models build on the established lineage of Rover design and will appeal to a greater cross-section of potential buyers. They offer a choice of distinct interior and exterior design themes to cater for individual taste and preference.'









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